| Module Code | Module Title | ECTS | Workload (Hours) | Semester |
|---|---|---|---|---|
| MKT701 | Consumer Behaviour and Psychology | 10 | 280 | 1 |
| MKT702 | Strategic Marketing Planning | 10 | 280 | 1 |
| MKT703 | Digital Marketing and Analytics | 10 | 280 | 1 |
| MKT704 | Brand Management and Communication | 10 | 280 | 2 |
| MKT705 | Global Marketing Strategy | 10 | 280 | 2 |
| MKT706 | Sustainability and Ethical Marketing | 10 | 280 | 2 |
| MKT707 | Applied Marketing Research | 10 | 280 | 3 |
| MKT799 | MSc Marketing Dissertation | 20 | 560 | 3 |
| Percent | Letter Grade | GPA (4.0) |
|---|---|---|
| 93–100 | A | 4.0 |
| 90–92 | A− | 3.7 |
| 87–89 | B+ | 3.3 |
| 83–86 | B | 3.0 |
| 80–82 | B− | 2.7 |
| 77–79 | C+ | 2.3 |
| 73–76 | C | 2.0 |
| 70–72 | C− | 1.7 |
| 60–69 | D | 1.0 |
| 50–59 | E | 0.7 |
| <49 | F | 0.0 |
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